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Global Opportunities
The toy market is a $23-billion industry and it fuels a constant demand for product, packaging illustration and storyboard art. Consider that the industry releases new lines twice a year (fall and spring), and all of these products require custom artwork.
The interactive game market is a $10-billion market and it is exploding. According to Fortune magazine, American consumers spend more time playing video games than watching videos and DVDs. Interactive games stand out as the entertainment choice of the 21st century.
The creative departments involved in the toy and interactive game markets hire custom illustrators to support all phases of product development and packaging—from initial character development and storyboard presentations to rough product presentations and final art.
The need for illustration in both the toy and interactive game markets is also global in scope. Japanese manufacturers, for example, are increasingly turning to American artists for fresh, creative illustration.
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